April 4th, 2009
In these motivating and informative presentations, Doug Dayton describes how companies can leverage sales force automation, the Internet, e-commerce, the advantages of globalization and Client-Centered Selling to create competitive advantage and achieve total market domination.
Critical Mass
This presentation is based on Doug’s revolutionary Information Technology Audit Handbook and is an exciting and informative call to action for business managers and IT professionals.
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Total Market Domination
Doug’s unique ten-step approach has been tested in some of the world’s most competitive companies. When you put it to work in your organization, you’ll experience a new level of marketing success.
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eMarketing
Doug uses case studies from his consulting practice to illustrate how brick and mortar businesses can build profitable online brands.
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Client-Centered SellingTM
In this revolutionary presentation, Doug Dayton, the best selling author of Total Market Domination and Selling Microsoft, describes how he helped transform Microsoft’s OEM sales organization into one of the most successful and effective in business using a powerful, unique sales system known as Client-Centered Selling.
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April 4th, 2009
Client-Centered Selling empowers sales and marketing professionals with all of the selling skills that are needed to succeed in today’s competitive marketplace.
People skills and personal relationships will always provide the foundation for professional selling. But companies today must rely on telemarketing, sales force automation, emerging communication technologies and the Internet to help them leverage their marketing resources.
Client-Centered Selling integrates these sales tools with effective communication skills, and proven territory and account management techniques, to provide all of the selling skills you need to be successful in today’s competitive markets.
“Today’s Marketing Technology”TM
Traditional selling techniques, such as making scripted sales presentations and presenting product features and benefits, can derail your sales efforts, unless you are in sync with your customer’s purchase process. The most effective way to stay in sync with your customer’s purchase process is to make a conscious effort to see the world from their perspective and to maintain an open, productive dialogue.
This is the cornerstone of Client-Centered Selling, and it is how Client-Centered Selling can help your sales force communicate more effectively and close more business.
OK, You’ve Got My Attention…
The Client-Centered sales process described in Selling Microsoft: Sales Secrets from Inside the World’s Most Successful Company is based on selling techniques that Doug Dayton developed to help him train Microsoft’s Account Managers. Doug has taken those techniques and “packaged” them as simple, step-by-step processes that sales and marketing professionals can use to help them move business forward and achieve their sales objectives.
When you’re ready to be challenged–when you’re ready to maximize your sales productivity–you’re ready for Client-Centered Selling!
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